This Is Why You Need a Private Email Newsletter

NEWSLETTER VS. SOCIAL MEDIA

My email newsletter feels like a space that’s just mine. From the periodic platform outages and trends towards ephemeral content to as-many-followers-as-possible influencer culture and account suspensions without recourse, I found using the centralized social media platforms we have today to record my life for myself and those I love isn’t a fit for me.

My Private Newsletter

In February 2013, I decided to start a monthly email newsletter for family and friends. Things in my life were changing quickly. I had moved to a new city and raised venture capital for my first startup. I found keeping people in my life updated on what was going on difficult. Exacerbating the problem was the fact that most of my friends and family weren’t familiar with startup culture, what goes into growing a business, or the work of a founder. Because my life underwent so many fast-paced changes, I felt like I was losing important connections.

Growing and Evolving

In June 2015, I began traveling full-time while working remotely. As a result, my monthly email to friends and family started to look like a game of Where in the World Is Carmen Sandiego? I recapped where I was that month and previewed where I was headed the next month. My email newsletter became a place where I could share new places I saw around the globe with the people closest to me. Catch-up calls weren’t always easy to schedule with time zone differences, so it was a great way to update the entire group at once.

Learning to Reflect

An email newsletter sent at regular intervals, such as monthly or quarterly, is a great way to keep those close to you updated on your life and work in a genuine way. If you struggle with feeling pressure as an entrepreneur to maintain a certain image online, a private, invite-only email newsletter may be a freeing and creative option to explore.

Launch Your Own Newsletter

On a macro level, sending this email newsletter for coming up on nine years now means I have a truly unique record of my life during that time. It feels more intimate and private than looking back through tweets or Instagram posts. Although the emails are built-in MailChimp and replies from readers are delivered to my Google email address, my email newsletter feels like a space that’s mine. From the periodic platform outages and trends towards ephemeral content to as-many-followers-as-possible influencer culture and account suspensions without recourse, I found using the centralized social media platforms we have today to record my life for myself and those I love isn’t a fit for me.

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Jacqueline

Jacqueline

Jacqueline Jensen is a COO, former venture-backed startup founder, TEDx speaker, author, and Royal Society of Arts Fellow.